We invest in great ideas and transform them into profitable brands.
Whether you’re looking for a world class branding agency to take your product to the next level, strategic & marketing expertise, or investment in your own product, Friday is where brands flourish.

How can we help you?
Friday is a strategy-lead firm paired with a full-service ad agency.
Create
Friday is an early stage consumer investment firm.
Capital
Our mission:
Real, approachable brands that make people smile.
It’s that Friday feeling.
We’ve recreated that joyful, favorite-day feeling at Friday Brands, where our team can imagine a world that’s always upbeat, and exciting — Where it always feels like Friday.
Our Friday-flex starts with work that makes us proud, and doing it shoulder to shoulder with people who bring out the best in each other.
Being selective in how we manage our time has never been more important. At Friday, we commit to the things that matter most. We choose our investments wisely, and we develop our startups with extreme care, fusing sturdy business acumen with thoughtful strategy and creative passion, giving the great ideas we believe in the space they need to thrive.
Meet some of our brands


Bigeye is a full-service, creative advertising agency that crafts deeply compelling brand experiences guided by insights-driven strategy.


Luma & Leaf is plant-powered skincare that’s made with only vegan and cruelty-free ingredients. Every product is designed to keep your skin hydrated and glowing.


Founded by pet parents, Moe’s Healthy Pets promotes dog health at every age with scientifically-formulated supplements made with high-quality ingredients.