We invest in great ideas and transform them into profitable brands.

Whether you’re looking for a world class branding agency to take your product to the next level, strategic & marketing expertise, or investment in your own product, Friday is where brands flourish.

How can we help you?

Friday is a strategy-lead firm paired with a full-service ad agency.


Friday is an early stage consumer investment firm.


Our mission:
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Real, approachable brands that make people smile.

It’s that Friday feeling.

We’ve recreated that joyful, favorite-day feeling at Friday Brands, where our team can imagine a world that’s always upbeat, and exciting — Where it always feels like Friday.


Our Friday-flex starts with work that makes us proud, and doing it shoulder to shoulder with people who bring out the best in each other.

Being selective in how we manage our time has never been more important. At Friday, we commit to the things that matter most. We choose our investments wisely, and we develop our startups with extreme care, fusing sturdy business acumen with thoughtful strategy and creative passion, giving the great ideas we believe in the space they need to thrive.

Meet some of our brands

Bigeye is a full-service, creative advertising agency that crafts deeply compelling brand experiences guided by insights-driven strategy.

Luma & Leaf is plant-powered skincare that’s made with only vegan and cruelty-free ingredients. Every product is designed to keep your skin hydrated and glowing.

Founded by pet parents, Moe’s Healthy Pets promotes dog health at every age with scientifically-formulated supplements made with high-quality ingredients.

Every day should

feel like Friday.

How can Friday work for you?


If you are a CEO, COO, CMO, or marketer and interested in understanding how we could help take your brand or product to the next level, contact our team today to discuss how we can make it happen.


If you are a member of the press looking to get a perspective on a story, reach out to one of our press team members who will give you an inside look at the movers and shakers behind the scenes.

Forward Your

We are always looking for people who want to help build the most remarkable businesses in the world. Is that you? Tell us why and include your LinkedIn profile and resume.

Through It All

With Friday as an investor, you’re not just getting the necessary capital you need to launch your idea. You’re gaining a partner with an unmatched business acumen. We’re here for the long-run.